ADIDAS SPORT CLUB
resume
year
2021
client
ADIDAS
project
brand sprint
credits
adidas asked us to create a coachella activation that felt immersive, vintage, and a little unexpected. we built a flexible identity system that could stretch across different styles while still feeling rooted in adidas’ legacy and cultural impact. the project sparked major media coverage and drove over 300 million impressions in one weekend, showing that attention is not always something you buy.
input
300 million impressions
output
brand design system _ creative assets _ creative campaign _ creative activation
Organic reach that outperformed paid media What started as a brand activation quickly became a cultural moment. The project generated over 300 million impressions in a single weekend, driven primarily by organic reach — proving that when storytelling, design and context align, attention scales naturally.
One system. Multiple expressions. Endless contexts. We designed a modular identity system capable of adapting across environments — from physical spaces to digital touchpoints — without losing coherence. The result was a brand that could stretch across music, fashion, sport and hospitality, while remaining unmistakably adidas.
Reinterpreting adidas Sport Hotel for a new generation Inspired by the original adidas Sport Hotel, the project translated heritage into a contemporary cultural experience. By merging hospitality, entertainment and design, we created a modern interpretation of the brand’s legacy — turning history into something people could actually feel, not just remember.
