led by gabriel seibel, the practice is informed by an uncommon path across branding, performance, and operational thinking.

born and raised in the south of brazil, gabriel won multiple scolarships. he arrived in paris at age 19 with little to his name.

what followed was built from nothing: learning the language, becoming a citizen, building a name and career through the love of challenge.

for many years, he was a partner at a california-based branding studio, where he led work across branding, creative direction, operations and strategy.

gabriel collaborated with many global brands and startups, and has led and trained dozens international professionals.

his thinking is shaped by an obsession with politics, poetry, systems, and everything that moves fast.

outside the studio, he is also a professional athlete, a coach and a globally recognized cycling instructor.

he is also the father of baby raphaël rose chaumet and tijani.