led by gabriel seibel, the practice is informed by an uncommon path across branding, performance, and operational thinking.

born and raised in the south of brazil, gabriel won multiple scholarships and arrived in paris at age 19 with little to his name.

what followed was built from nothing: learning the language, becoming a citizen and creating a career through the love of challenge.

for many years, he served as COO and partner at EAT, a california-based branding studio, where he led work across branding, creative direction, operations and strategy.

gabriel and his team have collaborated with global brands and startups, and have recruited and trained dozens of international professionals.

his thinking is shaped by an obsession with systems and a love for politics, poetry plus everything that moves fast.

outside the studio, he is also a professional athlete, a coach and a globally recognized cycling instructor.

he is also the father of baby raphaël rose roméo chaumet llantada seibel and tijani golden.