Sant Roch
2026
services
strategy sprint
experience design
research & benchmarking
talent casting
guide training program
rehearsal & performance coaching
manual writing
operational framework design
strategy sprint + growth partner
experience design
research & benchmarking
talent recruitment
guide training program
rehearsal & performance coaching
manual writing
operational framework design
results
revenue performing 160% above forecast for 3 consecutive months
classes fully booked for months after opening
featured in Architectural Digest, The New York Times, Vogue, ELLE, Le Figaro, Fitt Insider and 30+ international media outlets
established Sant Roch as one of Europe’s leading wellness and immersive hospitality ventures
team recruited and trained at launch
revenue performing 160% above forecast for 3 consecutive months.
classes fully booked weeks after opening.
featured in Architectural Digest, The New York Times, Vogue, ELLE, Le Figaro, Fitt Insider and 35+ international media outlets.
established Sant Roch as one of Europe’s leading wellness and immersive hospitality ventures.
designing the rituals, processes and experience behind Paris’ first and Europe's most relevant immersive sauna and cold therapy concept.
designing the rituals, processes and experience behind Paris’ first and Europe's most relevant immersive sauna and cold therapy concept.
led the creation of the rituals, class formats and emotional journey across heat, cold exposure and performance.
recruited and trained the first generation of guides, designed rehearsal and coaching systems, and developed the complete immersive manual and operational framework used to launch and scale the concept. internal communications, team building, launch strategy and others.
credits
Chloé Bouscatel — co-founder & partner
Jules Bouscatel — co-founder & partner
Clotilde Chaumet — experience & talent lead
Gabriel Seibel — experience & talent lead
Pragma + Olivier Leone — brand identity & design
FutureStudio — architecture
Lucien Pagès Communication — press
Chloé Bouscatel — co-founder & partner
Jules Bouscatel — co-founder & partner
Clotilde Chaumet — experience & talent lead
Gabriel Seibel — experience & talent lead
Pragma + Olivier Leone — brand identity & design
FutureStudio — architecture
Lucien Pagès Communication — press
the project
Paris’ first and Europe's most relevant immersive sauna and cold therapy concept. onboarded by both co-founders Jules and Chloé Bouscatel, we were brought to design the rituals, processes and experience behind the brand.
we've led the creation of the rituals, class formats and emotional journey across heat, cold exposure and performance.
we recruited and trained the first generation of guides, designed rehearsal and coaching systems, and developed the complete immersive manual and operational framework used to launch and scale the concept.
internal communications, team building, launch strategy and others.
the project
performance
revenue performing ~160% above forecast for 3 consecutive opening months
press coverage
35+ media outlets
architectural digest
vogue
elle
le figaro
fitt insider
milk
vanity fair
l’officiel
wallpaper*
time out
and more
press coverage
architectural digest
vogue
elle
le figaro
fitt insider
milk
vanity fair
l’officiel
wallpaper*
time out
and more
press coverage
architectural digest
vogue
elle
le figaro
fitt insider
milk
vanity fair
l’officiel
wallpaper*
time out
and more
credits
Chloé Bouscatel — co-founder & partner
Jules Bouscatel — co-founder & partner
Clotilde Chaumet — experience & talent lead
Gabriel Seibel — experience & talent lead
Pragma + Olivier Leone — brand identity & design
FutureStudio — architecture
Lucien Pagès Communication — press
