PrismaX
2025
services
brand sprint
brand identity direction
positioning + messaging
language development
website design
app design
fundraising narrative
results
contributed to an $11m fundraising round during the early stage of the company
established a clear and scalable positioning framework for investors, operators and future hires
transformed a highly technical robotics ecosystem into a coherent and accessible narrative
foundation for future brand expansion and company growth
positioning, language and brand framework for an emerging robotics and intelligence platform. in 7 days.
our challenge was to articulate the vision behind PrismaX: a robotics infrastructure layer enabling businesses to deploy, operate and scale robotic systems through intelligence, operational tooling and data modeling.
our messaging architecture and communication systems ws used to explain a highly technical product in a clear and intelligible way for investors, partners and early hires.
brand identity direction and launch website used as a fundraising, onboarding and expansion platform during the company’s early stage growth.
credits
Ana Reimer — technology lead
Gabriel Bodnar — senior creative designer
Gabriel Kolton — creative director
Gabriel Seibel — partner & coo
Luisa Samuel — head of production
Paula Ramos — creative producer
Rafael Barahnuk — creative director
Renata Amaral — founder & ceo
project led during my tenure at EAT LLC
$11 M
raised
$11 M
raised
on a pre-seed round, built on the foundation of a brand sprint, identity creation, and strategy work that defined how the company showed up from day one. from there: website, communication assets, marketing collateral, and a full narrative system, every layer of how they think, speak, and are seen in the world.
PrismaX
2025
services
brand sprint
brand identity direction
positioning + messaging
language development
website design
app design
fundraising narrative
results
contributed to an $11m fundraising round during the early stage of the company
established a clear and scalable positioning framework for investors, operators and future hires
transformed a highly technical robotics ecosystem into a coherent and accessible narrative
foundation for future brand expansion and company growth
positioning, language and brand framework for an emerging robotics and intelligence platform. in 7 days.
our challenge was to articulate the vision behind PrismaX: a robotics infrastructure layer enabling businesses to deploy, operate and scale robotic systems through intelligence, operational tooling and data modeling.
our messaging architecture and communication systems ws used to explain a highly technical product in a clear and intelligible way for investors, partners and early hires.
brand identity direction and launch website used as a fundraising, onboarding and expansion platform during the company’s early stage growth.
credits
Ana Reimer — technology lead
Gabriel Bodnar — senior creative designer
Gabriel Kolton — creative director
Gabriel Seibel — partner & coo
Luisa Samuel — head of production
Paula Ramos — creative producer
Rafael Barahnuk — creative director
Renata Amaral — founder & ceo
project led during my tenure at EAT LLC
the project
PrismaX
2025
services
strategy sprint + growth partner
experience design
research & benchmarking
talent recruitment
guide training program
rehearsal & performance coaching
manual writing
operational framework design
results
contributed to an $11m fundraising round during the early stage of the company
established a clear and scalable positioning framework for investors, operators and future hires
transformed a highly technical robotics ecosystem into a coherent and accessible narrative
foundation for future brand expansion and company growth
