trinche salsa
2021
services
naming
visual identity system
packaging design
graphic assets
credits
bruno moncada — creative director
eduardo amaral — partner and CFO
gabriel kolton — creative director
gabriel seibel — partner and COO
luisa samuel — project manager
renata amaral — partner and CEO
project led during seibel's tenure at EAT LLC.
branding for a hot sauce brand backed by mexican celebrity.
Trinche was created to express a witty mexican voice. we partnered with the founder to define the brand from the ground up across strategy, naming, positioning and identity.
the goal was to create a culturally authentic system capable of standing out in a crowded category without relying on clichés.
the name trinche, derived from the devil’s trident, became the foundation for the identity system. we developed a visual language built around a mischievous diablito character, sharp forms, expressive typography and a tone balancing humor and intensity.
the final system was designed to scale across packaging, merchandise and future brand expansion.
credits
bruno moncada — creative director
eduardo amaral — partner and CFO
gabriel kolton — creative director
gabriel seibel — partner and COO
luisa samuel — project manager
renata amaral — partner and CEO
project led during seibel's tenure at EAT LLC.
trinche salsa
2021
services
naming
visual identity system
packaging design
graphic assets
branding for a hot sauce brand backed by mexican celebrity.
we partnered with the founder to define the brand from the ground up across strategy, naming, positioning and identity.
the goal was to create a culturally authentic system capable of standing out in a crowded category without relying on clichés.
the name trinche, derived from the devil’s trident, became the foundation for the identity system. we developed a visual language built around a mischievous diablito character, sharp forms, expressive typography and a tone balancing humor and intensity.
the final system was designed to scale across packaging, merchandise and future brand expansion.
credits
bruno moncada — creative director
eduardo amaral — partner and CFO
gabriel kolton — creative director
gabriel seibel — partner and COO
luisa samuel — project manager
renata amaral — partner and CEO
project led during seibel's tenure at EAT LLC.
the project
trinche salsa
2021
services
naming
visual identity system
packaging design
graphic assets
the project
branding for a hot sauce brand backed by mexican celebrity.
we partnered with the founder to define the brand from the ground up across strategy, naming, positioning and identity.
the name trinche, derived from the devil’s trident, became the foundation for the identity system. we developed a visual language built around a mischievous diablito character, sharp forms, expressive typography and a tone balancing humor and intensity.
the final system was designed to scale across packaging, merchandise and future brand expansion.
