rumi
2025
services
brand sprint
web sprint
positioning framework
visual identity
launch strategy
beta product design
results
supported a $4.7m pre-seed fundraising round
established the strategic and visual foundation for product launch and future expansion
developed scalable systems across product, fundraising and customer acquisition
brand sprint, app UI, and launch systems.
rumi is an ai technology platform designed to digest, interpret and contextualize entertainment, media and culture.
the challenge was to create a conceptual framework bridging technology, humanity and spirituality.
through one of the fastest brand sprints we’ve ever executed, we developed the full brand identity, strategic framework and launch ecosystem used to bring the company to market.
we designed the beta experience of the product, extension interfaces, landing pages and early customer acquisition materials, creating a system across product, communication and investor conversations.
we also supported the company during its initial fundraising phase through strategic positioning, storytelling and investor-facing brand systems.
credits
gabriel bodnar — creative artist
gabriel seibel — chief of operations
gustavo panichi — creative artist
luisa samuel — creative producer
paula ramos — operations leader
rafael rarahnuk — creative director
renata amaral — chief executive officer
project led during gabriel seibel's tenure at EAT LLC
$4.7 M
raised
$4.7 M
raised
on a pre-seed round, built on the foundation of a brand sprint, identity creation, and strategy work that defined how the company showed up from day one. from there: website, communication assets, app design, marketing collaterals, and a full narrative system, every layer of how they think, speak, and are seen in the world.
on a pre-seed round, built on the foundation of the brand sprint, identity creation, and strategy work that defined how the company showed up from day one.
brand sprint, app UI, and launch systems.
rumi is an ai technology platform designed to digest, interpret and contextualize entertainment, media and culture.
the challenge was to create a conceptual framework bridging technology, humanity and spirituality.
through one of the fastest brand sprints we’ve ever executed, we developed the full brand identity, strategic framework and launch ecosystem used to bring the company to market.
we designed the beta experience of the product, extension interfaces, landing pages and early customer acquisition materials, creating a system across product, communication and investor conversations.
we also supported the company during its initial fundraising phase through strategic positioning, storytelling and investor-facing brand systems.
the project
credits
Ana Reimer — technology lead
Gabriel Bodnar — senior creative designer
Gabriel Kolton — creative director
Gabriel Seibel — partner & coo
Luisa Samuel — head of production
Paula Ramos — creative producer
Rafael Barahnuk — creative director
Renata Amaral — founder & ceo
project led during gabriel seibel's tenure at EAT LLC
PrismaX
2025
services
brand sprint
web sprint
positioning framework
visual identity
launch strategy
beta product design
results
supported a $4.7m pre-seed fundraising round
established the strategic and visual foundation for product launch and future expansion
developed scalable systems across product, fundraising and customer acquisition
brand sprint, app UI, and launch systems.
rumi is an ai technology platform designed to digest, interpret and contextualize entertainment, media and culture.
the challenge was to create a conceptual framework bridging technology, humanity and spirituality.
through one of the fastest brand sprints we’ve ever executed, we developed the full brand identity, strategic framework and launch ecosystem used to bring the company to market.
we designed the beta experience of the product, extension interfaces, landing pages and early customer acquisition materials, creating a system across product, communication and investor conversations.
we also supported the company during its initial fundraising phase through strategic positioning, storytelling and investor-facing brand systems.
credits
Ana Reimer — technology lead
Gabriel Bodnar — senior creative designer
Gabriel Kolton — creative director
Gabriel Seibel — partner & coo
Luisa Samuel — head of production
Paula Ramos — creative producer
Rafael Barahnuk — creative director
Renata Amaral — founder & ceo
project led during gabriel seibel's tenure at EAT LLC
the project
PrismaX
2025
services
brand sprint
web sprint
positioning framework
visual identity
launch strategy
beta product design
results
supported a $4.7m pre-seed fundraising round.
established the strategic and visual foundation for product launch and future expansion.
developed scalable systems across product, fundraising and customer acquisition.
