MAGIC UNDER
resume
year
2025
client
MAGIC UNDER
project
brand sprint
credits
the project explores what happens below visibility, where growth, decay and regeneration coexist. we developed a visual and conceptual system that translates this into form: organic structures, high contrast, material textures and typography that balances clarity with irregularity. the identity moves between scientific and poetic, designed to expand across formats while maintaining coherence.
input
a cohesive system applied across touchpoints — print, digital and spatial. a brand that communicates through atmosphere as much as information. the project establishes a distinct presence in a saturated category.
output
brand design system creative assets
