Magic Under
2025
services
branding
packaging
social strategy
photography
credits
gabriel kolton — creative director
gabriel seibel — partner & coo
gustavo panichi — designer
lola porto — creative strategist
luis garcia oro — copywriter
luisa samuel — head of production
rafael baranhuk — designer
renata amaral morris — founder & ceo
susana cristalli — copywriter
project led during seibel's tenure at EAT LLC
branding and creative systems for a mushroom brand from southwest france
Magic Under is a family-founded mushroom company from southwest france focused on sustainability, wellness and the transformative potential of fungi.
what started as an instagram message quickly evolved into a larger strategic collaboration across positioning, branding, social strategy and creative direction. the challenge was to create a visual and narrative system capable of expressing both the organic nature of the product and the long-term scalability of the business.
we developed an identity system combining a rich orange tone, vintage-inspired typography and real mushroom scans. the result was a flexible creative framework balancing scientific curiosity, nature and contemporary lifestyle.
the brand system was designed to scale across packaging, social media and communication assets while remaining deeply connected to the founders’ regional roots.
credits
gabriel kolton — creative director
gabriel seibel — partner & coo
gustavo panichi — designer
lola porto — creative strategist
luis garcia oro — copywriter
luisa samuel — head of production
rafael baranhuk — designer
renata amaral morris — founder & ceo
susana cristalli — copywriter
project led during seibel's tenure at EAT LLC
credits
gabriel kolton — creative director
gabriel seibel — partner & coo
gustavo panichi — designer
lola porto — creative strategist
luis garcia oro — copywriter
luisa samuel — head of production
rafael baranhuk — designer
renata amaral morris — founder & ceo
susana cristalli — copywriter
project led during seibel's tenure at EAT LLC
Magic Under
2025
services
branding
packaging
social strategy
photography
Magic Under is a family-founded mushroom company from southwest france focused on sustainability, wellness and the transformative potential of fungi.
what started as an instagram message quickly evolved into a larger strategic collaboration across positioning, branding, social strategy and creative direction. the challenge was to create a visual and narrative system capable of expressing both the organic nature of the product and the long-term scalability of the business.
we developed an identity system combining a rich orange tone, vintage-inspired typography and real mushroom scans. the result was a flexible creative framework balancing scientific curiosity, nature and contemporary lifestyle.
the brand system was designed to scale across packaging, social media and communication assets while remaining deeply connected to the founders’ regional roots.
the project
Magic Under
2025
services
branding
packaging
social strategy
photography
the project
Magic Under is a family-founded mushroom company from southwest france.
what started as an instagram message quickly evolved into a larger strategic collaboration across positioning, branding, social strategy and creative direction.
the challenge was to create a visual and narrative system capable of expressing both the organic nature of the product and the long-term scalability of the business.
we developed an identity system combining a rich orange tone, vintage-inspired typography and real mushroom scans.
the brand system was designed to scale across packaging, social media and communication assets while remaining deeply connected to the founders’ regional roots.
