EA FC 25
2025
services
visual identity system
campaign design
motion graphics
launch asset
results
60-80M impressions on organic reach through artist reposts and community sharing
featured across times square and billboard placements throughout the united states
contributed to one of the year’s largest gaming and music crossover campaigns
delivered globally within an accelerated production timeline.
visual identity system for one of gaming’s most culturally influential soundtracks
we partnered with Electronic Arts to create the visual identity for the soundtrack campaign of FC 25, a playlist connecting artists, gaming and culture.
inspired by the nostalgia of football sticker albums, we developed a playful and highly flexible system built around rotating cutout masks, bold color combinations and modular artist-focused layouts.
the identity was designed to scale rapidly across digital assets, motion systems, billboards and launch materials while giving space for dozens of artists and collaborators to coexist inside one cohesive campaign language.
the project reinforced gaming’s role not only as entertainment, but as a cultural distribution system shaping music, aesthetics and conversation at a global scale.
credits
bruno moncada — designer & creative director
gabriel ferrari — motion graphics artist
gabriel kolton — designer & creative director
gabriel seibel — partner & coo
luisa samuel — head of production
matheus trevisan — designer & creative director
paula ramos — project manager
rafael baranhuk — designer & creative director
renata amaral morris — founder & ceo
thomas cosin — designer & creative director
project led seibel's my tenure at EAT LLC
results
60-80M impressions on organic reach through artist reposts and community sharing
featured across times square and billboard placements throughout the united states
contributed to one of the year’s largest gaming and music crossover campaigns
delivered globally within an accelerated production timeline.
credits
bruno moncada — designer & creative director
gabriel ferrari — motion graphics artist
gabriel kolton — designer & creative director
gabriel seibel — partner & coo
luisa samuel — head of production
matheus trevisan — designer & creative director
paula ramos — project manager
rafael baranhuk — designer & creative director
renata amaral morris — founder & ceo
thomas cosin — designer & creative director
project led during seibel's tenure at EAT LLC
credits
bruno moncada — designer & creative director
gabriel ferrari — motion graphics artist
gabriel kolton — designer & creative director
gabriel seibel — partner & coo
luisa samuel — head of production
matheus trevisan — designer & creative director
paula ramos — project manager
rafael baranhuk — designer & creative director
renata amaral morris — founder & ceo
thomas cosin — designer & creative director
project led during seibel's tenure at EAT LLC
EA FC 25
2025
services
visual identity system
campaign design
motion graphics
launch asset
results
60-80M impressions on organic reach through artist reposts and community sharing.
featured across times square and billboard placements throughout the united states.
contributed to one of the year’s largest gaming and music crossover campaigns.
delivered globally within an accelerated production timeline..
visual identity system for one of gaming’s most culturally influential soundtracks
we partnered with Electronic Arts to create the visual identity for the soundtrack campaign of FC 25, a playlist connecting artists, gaming and culture.
inspired by the nostalgia of football sticker albums, we developed a playful and highly flexible system built around rotating cutout masks, bold color combinations and modular artist-focused layouts.
the identity was designed to scale rapidly across digital assets, motion systems, billboards and launch materials while giving space for dozens of artists and collaborators to coexist inside one cohesive campaign language.
the project reinforced gaming’s role not only as entertainment, but as a cultural distribution system shaping music, aesthetics and conversation at a global scale.
the project
EA FC 25
2025
services
visual identity system
campaign design
motion graphics
launch asset
the project
visual identity system for one of gaming’s most culturally influential soundtracks.
we partnered with Electronic Arts to create the visual identity for the soundtrack campaign of FC 25, a playlist connecting artists, gaming and culture.
inspired by the nostalgia of football sticker albums, we developed a playful and highly flexible system built around rotating cutout masks, bold color combinations and modular artist-focused layouts.
the identity was designed to scale rapidly across digital assets, motion systems, billboards and launch materials while giving space for dozens of artists and collaborators to coexist inside one cohesive campaign language.
the project reinforced gaming’s role not only as entertainment, but as a cultural distribution system shaping music, aesthetics and conversation at a global scale.
