adidas sport club
2020
services
brand design system
branded graphic design
campaign assets
activation design
results
300m+ impressions generated during coachella weekend
flexible branded identity system for large-scale activation use
branding and graphic design for adidas’ coachella activation
we partnered with Adidas and experiential art agency Clear As Day to create the visual identity and branded graphic system for Adidas Sport Club, a Coachella activation designed to feel immersive, nostalgic and culturally unexpected.
flexible identity system and campaign assets capable of stretching across multiple touchpoints like event activation, remaining the vintage vibe of adidas’ legacy and cultural presence.
the activation generated more than 300 million impressions over one weekend, demonstrating the power of culturally relevant brand experiences.
credits
bruno moncada — creative director
gabriel ijuí — creative director
gabriel seibel — coo & head of production
luisa samuel — project manager
matheus trevisan — creative director
monica glass — ceo @ clear as day and project producer
nicolas schroder — project manager
renata amaral — ceo & account director
project led during seibel's tenure at EAT LLC
credits
bruno moncada — creative director
gabriel ijuí — creative director
gabriel seibel — coo & head of production
luisa samuel — project manager
matheus trevisan — creative director
monica glass — ceo @ CAD and producer
nicolas schroder — project manager
renata amaral — ceo & account director
project led during seibel's tenure at EAT LLC
adidas sport club
2020
services
brand design system
branded graphic design
campaign assets
activation design
results
300m+ impressions generated during coachella weekend
flexible branded identity system for large-scale activation use
branding and graphic design for adidas’ coachella activation
we partnered with Adidas and experiential art agency Clear As Day to create the visual identity and branded graphic system for Adidas Sport Club, a Coachella activation designed to feel immersive, nostalgic and culturally unexpected.
flexible identity system and campaign assets capable of stretching across multiple touchpoints like event activation, remaining the vintage vibe of adidas’ legacy and cultural presence.
the activation generated more than 300 million impressions over one weekend, demonstrating the power of culturally relevant brand experiences.
credits
bruno moncada — creative director
gabriel ijuí — creative director
gabriel seibel — coo & head of production
luisa samuel — project manager
matheus trevisan — creative director
monica glass — ceo @ clear as day and project producer
nicolas schroder — project manager
renata amaral — ceo & account director
project led during seibel's tenure at EAT LLC
the project
adidas sport club
2020
services
brand design system
branded graphic design
campaign assets
activation design
results
300m+ impressions generated during coachella weekend
flexible branded identity system for large-scale activation use
